Ever wondered? What is email copywriting?
When I first started I also had this question- Now i know it
Have you ever wondered why some emails make you click instantly, while others get buried in your inbox? Email copywriting is the secret sauce behind those compelling messages that grab your attention.
In just a few sentences, I’ll uncover the power of crafting persuasive email content.
What is email copywriting?
Well, email copywriting is the art of crafting persuasive and engaging written content for emails with the goal of driving specific actions or outcomes.
It involves carefully choosing words, tone, and structure to capture the recipient’s attention, convey a message, and prompt them to take desired actions, such as making a purchase, signing up for a newsletter, or clicking on a link.
Thus, effective email copywriting focuses on delivering value to the reader, addressing their needs, and maintaining a clear call to action.
Moreover, it is a crucial element of email marketing campaigns, helping businesses connect with their audience and achieve their marketing objectives.
Here’s a sample email template:
Subject: Exclusive 20% Off Your Next Purchase!
Hi [Recipient’s Name],
We hope this email finds you well. As a valued customer of [Your Company Name], we have an exclusive offer just for you!
For a limited time, you can enjoy a fantastic 20% discount on your next purchase when you use the code: SAVE20 at checkout. Whether you’re looking for the latest fashion trends, tech gadgets, or home decor, we’ve got you covered.
[Include a brief description of your products or services and their benefits.]
Don’t miss out on this opportunity to save big. Visit our website [Insert Link] now to start shopping, and remember to enter code SAVE20 at checkout to claim your discount.
Thank you for choosing [Your Company Name] for your shopping needs. We appreciate your loyalty!
Warm regards, [Your Name] [Your Title] [Your Company Name] [Contact Information]
Now let’s look up what email copywriters do?
Email copywriting courses
Well there are tons of email copywriting courses but here are few free courses where you can learn email copywriting for free and make some extra bucks.
Here are a few options:
1. HubSpot Email Marketing Certification:
HubSpot offers a free Email Marketing Certification course that covers best marketing best practices, including email copywriting. You can access it on the HubSpot Academy website.
2. Coursera – Email Marketing: Strategy and Tactics:
This Coursera course, offered by the University of Illinois, covers marketing strategies, including content creation and copywriting. While the course itself is free to audit, you can choose to pay for a certificate if you wish.
3. LinkedIn Learning:
Many LinkedIn Learning courses cover copywriting strategies.
While some courses require a subscription, you can often access them for free with a one-month trial. Look for courses like “Writing Email” or “Email Marketing Foundations.”
4. Copyblogger’s Email Marketing Course:
Copyblogger offers a free email course called “Email Marketing: How to Push Send and Grow Your Business” that focuses on effective email copywriting and email marketing strategies.
5. Content Marketing Institute’s Email Marketing Course:
The Content Marketing Institute provides a free email marketing course that covers various aspects of email marketing, including content creation and writing persuasive emails.
Let say you have learned email copywriting now you might curious about email copywriting salary.
Email copywriting salary
When it comes to email copywriting salary, it almost depends on individual capacity.
Thus email copywriting salaries can vary significantly depending on factors such as location, experience, industry, and the size of the employer.
Here are some approximate salary ranges for email copywriters in the United States as of my last knowledge update in September 2021:
- Entry-Level Email Copywriter: Entry-level email copywriters with limited experience can typically expect to earn an annual salary ranging from $40,000 to $60,000.
- Mid-Level Email Copywriter: Email copywriters with a few years of experience and a strong portfolio may earn salaries ranging from $60,000 to $80,000 per year.
- Senior Email Copywriter or Email Marketing Manager: Those with several years of experience and expertise in email marketing strategy and copywriting can earn salaries ranging from $80,000 to $120,000 or more annually.
- Freelance Email Copywriters: Freelance email copywriters often charge on a per-project or hourly basis. Rates can vary widely, but experienced freelancers may charge $75 to $150 per hour or more.
It’s important to note that these figures are approximate and can vary based on the region and the specific demands of the job.
Additionally, demand for email copywriters has evolved since 2021, so current salary trends may differ.
To get the most accurate and up-to-date salary information, it’s advisable to consult job listings, industry reports, or salary surveys in your area or industry of interest.
Is email copywriting profitable?
Yes, email copywriting can be highly profitable. Well-crafted email campaigns have the potential to generate significant revenue for businesses by driving sales, increasing customer engagement, and building brand loyalty.
Effective email copywriters who understand their audience and can create compelling, persuasive content are in demand.
Many companies recognize the value of email marketing and are willing to invest in skilled copywriters to create engaging email campaigns.
Additionally, freelance email copywriters often have the opportunity to work with multiple clients, increasing their income potential.
However, success in email copywriting often depends on one’s skills, experience, and ability to deliver measurable results.
Email copywriting job description.
What email copywriting looks like?
Well, it typically consists of a well-structured and persuasive message designed for email marketing purposes.
It includes a compelling subject line, a personalized greeting, engaging content highlighting the product or message’s value, and a clear call to action.
The goal is to encourage recipients to take a specific action, such as making a purchase or subscribing.
What email copywriters do?
Well, it create persuasive written content for marketing emails.
They research their target audience, craft compelling subject lines, write engaging email content, include clear calls to action, and maintain a tone that resonates with recipients.
Their goal is to drive specific actions, such as purchases or sign-ups, through effective communication.
In summary, email copywriting is the art of crafting persuasive and engaging email content to connect with your audience and drive desired actions.
Effective email copywriting can boost open rates and conversion rates, ultimately leading to business success.
But here’s the question for you: How can you apply these email copywriting tips to elevate your email marketing game? Share your thoughts below!